BURRITOFUL THURSDAY

The Task

To create a sub-brand named Burritoful Thursday for weekly special campaign at Taco Time Canada.

Solutions

Branding Graphic Design Digital & Print Signage Animation

Completion Date

October, 2020

The logo design

The campaign aims to create a sense of excitement and exclusivity around the Burritoful Thursday special menu, encouraging both new and regular customers to visit the restaurant on Thursdays. The combination of digital marketing, in-store experience, and community engagement should work synergistically to boost the restaurant's visibility and appeal.

Instore Digital Signage

An in-store digital signage was designed and implemented in all Canadian branches as a dynamic and engaging way to communicate with customers, to promote the Burritoful Thursday special offers.

Social Media Ads

Regular posts on platforms like Instagram, Facebook, and Twitter were created, showcasing the special items with high-quality images and engaging descriptions. Use of targeted ads intended to reach local audiences and potential new customers.

Vehicle Wrap

A van wrap design was proposed as a mobile advertising strategy, transforming a vehicle into a moving billboard that captures attention and promotes the Burritoful Thursday campaign in public.

Logo Reveal Animation

A short video sequence was designed to introduce the restaurant's logo in a visually engaging way. It's a powerful tool for brand recognition and has been used on restaurant's welcome TV screen.

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