THE VENUE
The Task
An established local Sports & Music Bar required a complete rebrand & redesign, amid ownership & management change
Solutions
Design Digital & Print Signage Photography Animation
Completion Date
September, 2023
The logo redesign
Original Logo
Could be perceived as unattractive, made entirely of text using a widely used font type. It lacks any form of iconography or graphic elements, making it appear very plain and basic. The text is arranged in a simple, straightforward layout without any artistic stylization or creative design elements. The color scheme is likely very basic, further contributing to its unremarkable and outdated appearance.Redesigned Logo
Designed in a vibrant style, showcasing a smooth gradient, which adds depth and a sense of modern flair. The logo is encased within two insetrted rings, giving it a sleek and contemporary look. The typography consists of main custom handwritten style, which is both unique and stylish and in contrary a secondary font type with the business tagline. An iconic bull head with a royal crown component was added to represent the western cuisine, in combination with an Eastern European country history. Overall, the logo exudes a sense of excitement and sophistication, drawing the eye with its striking color scheme and custom, casino-style typography.
Visual Inspiration & Conceptual Direction
to present the new logo to the client, a moodboard was created. It's a visual tool that helps convey the overall aesthetic and vibe of the brand. It compiles image mockups of real logo application within the given industry. It provides a tangible sense of the brand's visual direction, and helps to ensure, all involved understand the intended look and feel.
Logo Reveal Animation
A short video sequence was designed to introduce the restaurant's logo in a visually engaging way. It's a powerful tool for brand recognition and has been used on restaurant's welcome TV screen.
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